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[2023 ] Service Marketing
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- Description:
-
Welcome to the world of Services Marketing: A Model of
Services Consumption. In an age where services dominate the
global economy, understanding how consumers engage with
and experience services is of paramount importance. This
book delves into the intricate dynamics that govern the
consumption of services and presents a comprehensive
model that sheds light on this fascinating realm. - Submitted By:
- Md Nor Sirat (webmaster)
- Submitted On:
- 18 Jan 2024
- Downloads:
- 60
- File Version:
- JP
- File Author:
- KHAIRANI ARSHAD
- File HomePage:
- Click to view
- Submitted On:
- 18 Jan 2024
- Rating:
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